Why Video Cover Letters Are Trending in 2025—and How to Make Yours Stand Out

In today’s competitive job market, traditional cover letters are evolving. Video cover letters are gaining popularity, allowing candidates to showcase their personality and communication skills more effectively.​

🎥 What Is a Video Cover Letter?

A video cover letter is a short (60–90 seconds) recording where you introduce yourself, highlight key experiences, and express enthusiasm for the role. It complements your resume by providing a more personal touch.​

💡 Why Use One?

• Showcase Soft Skills: Demonstrate your communication abilities and confidence.
• Stand Out: Differentiate yourself in a crowded applicant pool.
• Engage Employers: Provide a dynamic introduction that can leave a lasting impression.

🛠️ Tips for Creating an Effective Video Cover Letter

• Plan Your Message: Outline what you want to say to stay concise.
• Maintain Professionalism: Dress appropriately and choose a clean, quiet setting.
• Be Authentic: Let your genuine interest and personality shine through.
• Use Quality Equipment: Ensure clear audio and video.
• Keep It Short: Aim for 60–90 seconds to maintain viewer attention.​

🔗 How to Share

Upload your video to a platform like YouTube as an unlisted video and include the link in your job applications.​

For more insights on creating impactful video cover letters, refer to this article by Business Insider. Business Insider